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"I HELP COMPANIES SOLVE
CUSTOMER PROBLEMS"

CUSTOMER STRATEGY, BUSINESS STRATEGY AND DEVELOPMENT

 

I perceive the world as a an interconnected system of people and technology. A system that is constantly absorbing and adapting to new technologies and new behaviors. The role of business is to understand which business process and output is producing value at any moment - and to keep itself aligned with the demand patterns of its customers and employees.


"People have changed more than the business organizations they must depend upon for consumption and employment"

- Shoshana Zuboff -


I METICULOUSLY TRY TO DECIPHER THE ROLE OF BUSINESS ORGANIZATIONS IN REGARDS TO PEOPLE, PROCESS, TECHNOLOGY, BEHAVIOR AND OUTCOME: 

People find themselves in situations where they need to hire a process to enable a behavior to reach a certain outcome. They hire products and services because of the processes these offer that allows different types of behavior. These processes are themselves limited to what the current technology can offer. And hence people’s behaviors are limited to and enabled by the technology that is available.


SERVICES

I help companies understand how technology changes peoples behaviors and habits, how this creates new business opportunities or threats and how to leverage them.

Through collaborating on the design of internal tools or systemsprototyping products and services or re-thinking how teams work to meet these new challenges.

I help companies access solutions outside their own trajectory. Be that through customer insights or a broad knowledge base relating external insights in order to understand.


CUSTOMER STRATEGY

«Customer Strategy means gathering, cultivating and distributing knowledge about the customer throughout the organization. So that any talent and every team instantly can make their own decisions based on emerging customer needs - not having them depend upon or wait for an organizational structure.» - Helge Tennø

Some of my writing and presentations on customer strategy:

Underestimating What Your Customers Can do for your Company

Companies are prone to unconsciously hold a very limited view of their future. Seeing the world from a technology, market or product perspective creates a very narrow frame of reference where new wealth opportunities are easily overlooked. Doubling down and settling for certainty rather than curiosity becomes a major hurdle, and especially if core components in the value chain is under pressure as a result of digitization (1). A new breed of Customer Strategy seems to be a surprisingly accessible solution to the problem.

http://www.180360720.no/?p=5219


The Customer Is The Strategy

Customers are becoming an increasingly important strategic asset for companies (1). This complicates things; because managerial theory and practice have told companies for decades to keep customers on the outside (2)(3). This has created a gap between companies and customers, so wide that it is hard to find measurable indicators demonstrating that creating customer value is beneficial for the company.

http://www.180360720.no/?p=5019&


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Presentation: The Customer OS

Why digital isn’t digital and customers hold the key to your future

https://www.slideshare.net/helgetenno/the-customer-os

What Fuels The 21st Century Responsive Organization

We are redesigning our organizations to fit the 21st century. We are configuring them for learning, flexibility and adaptability. To unleash the wealth that is existent in their talents and teams and reap the rewards. But in order to build a responsive organization it needs something to respond to – it needs 21st century fuel.

http://www.180360720.no/?p=521


Customer Strategy

There are strategies for sales, communication, marketing, media, online, business, mobile, retail… almost anything, with the exception of those the strategies in the end are for; the customers.

http://www.180360720.no/?p=4909


Customer as strategy

 

PLEASE GET IN TOUCH

e: ht@jokull.io
linkedin: no.linkedin.com/in/helgetenno/
m: +47 913 020 69
skype: helgetenno

 
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GET IN TOUCH

email: ht@jokull.io
linkedin: no.linkedin.com/in/helgetenno/
mob: +47 91 30 20 69
skype: helgetenno