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Visual tools and models create a shared language and shared understanding of the project and outcome within the whole team and throughout the organization.  Visualizing the problem clarifies the issue and makes for more efficient and effective solutions.

This is a collection of some of the models and tools I have designed for projects, presentations or articles.

Please get in touch for questions, request or downloads: or

Value Chain Disruption: Visualizing how digital affects different components of a business in different ways.

How Can We Create And Capture Customer Value?: Collecting some questions in regards to the highly important discussion around capturing value, for an interactive presentation.

The Customer As A Signal is a concept for understanding the customer in the age of Big Data and Analytics. Customer Journeys are imperfect generalizations of customers behavior. Analytics deconstructs the customer in a completely new way and rethinks how we think about the customer.

The Outcome Economy: A visualization of how digital has developed for the last two decades into its matures form: The Outcome, Omni-Channel economy

Extensive Customer Mapping Prototype II: Continuing my work on trying to find an efficient and effective canvas for helping companies overcome the/a digital barrier.

Awesomely Simple Digital Questions: A second revised and simpler version of the Customer Mapping Canvas.

Sources Of Insight: Visualizing a map of different sources of insight for modern corporations.

Questionnaire Canvas: Interviewing senior leadership I wanted to experiment with using a canvas to ask and record the interview. This is the first of four different canvases used depending on the role in regards to the project we were working on.

Overlapping Customer Journeys: Demonstrating how an isolated customer journey creates the wrong notion of how a traveller perceives the world.

Roadmap: Designed and prototyped this visualization of planning and execution together with a client. The roadmap helps companies get an overview, plan, execute and measure every activity against its business goals.

The Opportunities Matrix: A Visualization of the different types of business opportunities offered by digital (based on what we knew back in 2013).

The Iceberg: I have to credit this to Dave Gray. Presenting an almost similar model at The Business Design Summit in Berlin in 2013. The model rather perfectly helps a team, in a workshop setting deconstruct an organizations culture and find pain points.

This Is How Technology Works / Customer Strategy. Following the model from the top and then going counter clockwise we can see how technology changes peoples behaviors and habits - which again creates new business opportunities for companies. Companies might be faced with new opportunities and need a customer strategy in order to navigate strategic discussions and decisions going forward.

The Job Statement Canvas: The last installment of the Customer-Job-To-Be-Done Canvas

New Paradigms And Zones Of Migration: Visualizing the concept of the Premium Puzzle in a talk by Shoshana Zuboff.

What Is Our Customer Gap? Questions helping Teams ask several questions to find how they can potentially be disrupted.

Customer Mapping for Digital Customer Strategy: Combining a collection of important questions in regards to the digital transformation of a company or an industry.

Jobs-To-Be-Done: An early version of the Jobs-to-Done Canvas. Introducing questions from outside the original methodology. Tested in several workshops.

Promise & Proof: One Of My Earliest Models Demonstrating how digital moves the role of marketing and communications from making promises to creating the proof.

The Customer Decision Journey: Visualizing The McKinsey model

Flexible Work Process Framework: I prototyped and designed a concept for a 100% tailored work process framework. Working like a LEGO system the team would ad different nodes to the process as we were designing it and tailor the whole thing with precision to the task, team, talent and customer. 

Customer Journey Visualization [not a real customer journey]

Business Strategy Comprises of three core elements: The companies abilities (culture, talent, technology, resources etc.), The customer value proposition (In the model I use Jobs-To-Be-Done to exemplify this), and lastly it has to know and position itself in the market (competitors offerings). Companies need to find the black spot in the model.

Design Approaches To Four Day Sprints - Services Development: Visualizing different approaches to a four day project in order to more easily compare them to each other.

Customer Journey - Job-To-Be_done - Execution: Ambitiously organizing three models into one to summarize a two day workshop.